Anthony Alvarez CD/AD
WORK
IMHO
CV
HMU
Anthony Alvarez CD/AD
WORK
IMHO
CV
HMU
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Made a DYI Fashion Spot For Macy's

With an idea pulled right out of DYI Influencer culture, we made a TVC that did a little fashion show and tell. Each of the vignettes were turned into :06 preroll meant to inspire imitation.
I included a bonus back-to-school :30 based on in-person classes opening back up post-pandemic.

Agency: Major Behavior
Role: FL Art Director

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All Watch With Me on Google TV Launching the DC Universe IKEA Flat Packs NYC Activating IKEA Everywhere 19 Crimes: Cali Rosé Launch Macy's TV A Battle to Demo Google Tech Google Pay: A Fearless Conversation About Money Liquid IV: A Scalable Design Story Pinch Hit a Platform Line for ESPN Providence: We Made a Hospital Less Sterile The Campaign that Parked the Love Train :30 Spots that Whet the Appetite A Citywide Scavenger Hunt Powered By Facebook An App that Gives Movers Peace of Mind The World's First Mobile White Elephant Game
Watch With Me on Google TV Launching the DC Universe IKEA Flat Packs NYC Activating IKEA Everywhere 19 Crimes: Cali Rosé Launch Macy's TV A Battle to Demo Google Tech Google Pay: A Fearless Conversation About Money Liquid IV: A Scalable Design Story Pinch Hit a Platform Line for ESPN Providence: We Made a Hospital Less Sterile The Campaign that Parked the Love Train :30 Spots that Whet the Appetite A Citywide Scavenger Hunt Powered By Facebook An App that Gives Movers Peace of Mind The World's First Mobile White Elephant Game